Tier 1 — Do It Yourself

Ground Truth StatementDiscovery Workbook

Four sections. 70 questions. Your answers become your GTS, your content library, and your AI OS.

The most important instruction: Answer every question like you're talking to a specific person — a real client you actually helped. Not to a camera. Not to an abstract audience. One person.

How to use this workbook

Option A
Written

Work through each section in order. Type your answers. The more specific you are, the better your GTS.

Option B · Recommended
Voice

Use WhisperFlow or Otter.ai. Read each question out loud. Aim for 60–90 seconds per answer.

The four sections

  1. 01Your StoryExtract your identity, your origin, your turning point, and why you18 questions→
  2. 02Your AvatarsDefine who you serve, their pain, and the transformation you deliver22 questions→
  3. 03Your ProductsMap your product mix, expertise, and where you create the most value10 questions→
  4. 04Your Solutions & MechanismArticulate your mechanism — the process that makes outcomes inevitable20 questions→
Begin Section 1
★ After all four sections

Final Step — Assemble Your Complete GTS

Run each section prompt first. Then paste all four AI outputs into this final prompt to assemble your complete Ground Truth Statement.

You are assembling a complete Ground Truth Statement for a licensed independent insurance broker.

I am going to paste four AI outputs below — one from each section of the discovery workbook:
- Section 1 output (Story / Identity)
- Section 2 output (Avatars)
- Section 3 output (Products)
- Section 4 output (Solutions / Mechanism / Transformation / Why You)

Your job:
1. Assemble the complete GTS in this exact order, using only the language already in the four outputs:
   Part 1 — Identity Statement
   Part 2 — Primary Avatar (+ Secondary if present)
   Part 3 — The Problem
   Part 4 — The Mechanism
   Part 5 — The Transformation
   Part 6 — Why You
2. Reconcile any contradictions between sections in favor of the most specific, most concrete wording.
3. Tighten the whole document so each part reads in the broker's own voice — no industry jargon, no consultant-speak.
4. At the end, output a "Content Anchor List": the 10 sharpest single sentences from the GTS that can be used directly as social posts, hooks, or CTAs.

Do not invent anything not present in the four outputs. Flag any GTS Part that is thin and needs more discovery.

SECTION 1 OUTPUT:
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SECTION 2 OUTPUT:
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SECTION 3 OUTPUT:
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SECTION 4 OUTPUT:
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